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Google Analytics : Tips and Guidelines

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Google Analytics is a free resource provided by Google. It can provide us with the interactions of the viewers, traffic details coming to the website, the amount of time spent by a viewer, the keywords used and whether they came to the website  through social media or any referral link etc..   Now lets see How we can install the Tracking code of new Google Analytics. Firstly login to the Google Account and type google.com/analytics . Sign in to Google Analytics and click ' Start Measuring' .  Now there are mainly 3 option to setup: 1. Account setup The ' Account Name' is the identity name related to our website. Once the account name is provided, tick the required columns given below like google products and services etc.. and click ' Next' . 2. Property setup Add ' Property Name' . It is also an identification given to differentiate between different websites. Now the next column to fill is the ' Reporting Time Zone' . Please ensure to select ...
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Google Search Console And Its Verification Methods

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  Google Search Console (formerly known as google webmasters tool) is one among the basic tool used in the process of SEO. It is a free resource given by Google which helps to monitor the results of SEO activities and reports the issues of a website verified in Search Console.  Search console enables the website to practice SEO in a controlled form. It helps to point out the defects of a webpage such as the loading problems, device compatibility issues and broken links which will have a negative impact on the website. Now we can look on How to Verify a Blogpost blog using Search Console . First copy the URL of the blog and go to the Search Console. Type Google search console or google.com/webmasters/tools to get into the Search Console. Then login to the Google Account using the same Gmail id used to create the blog to Auto Verify. Otherwise the verification process must be done.  Reaching the Search Console we can see two option available for verification : Domain an...
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On Page Optimization in SEO

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  In SEO two main process take place - On Page Optimization & Off Page Optimization . On Site or  On Page optimization is the modifications done inside the webpage  to improve the ranking whereas Off Page Optimization is the changes done outside the webpage in order to improve its position in search rankings. For Google to easily crawl the webpages,  the HTML is categorized into two parts- Head section & Body section . The Head section consists of the url , title and meta description and the Body section is the content of the respective website. Google first crawls the url and take a hint about what the website is about. Then it analyze the title, meta description and then the content. The webpage shown in the google search results is called the Snippet which contains the url, title and description. In mobile phones, additionally a logo or Favicon is also shown. The methods involved in On Page optimization are: 1. Title Optimization  The SEO tit...
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History and Evolution of Search Engine Optimization

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HISTORY OF SEO Search Engine Optimization(SEO) is the process of ranking websites on the basis of given keywords.  Google is the most widely used search engines among others like Yahoo, Bing, Yandex etc... Google was basically a project of two college students in 1998. First, they uploaded google as a subdomain under their university in which the search results will be sent to the given email id within 24 hours. After the students graduated, they formed Google as a company, but it did not attain much attention. Those days, websites like Yahoo was broadly used by people compared to google. On 11 September 2001, the terrorist group under Al-Qaida made an attack on World Trade Centre in US. Since it became a breaking news, some of the people using google searched about the World Trade Center but unfortunately the results did not provide much information. Since the World Trade Centre was also the tallest building in the world at that time, google not providing the necessar...
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